The Musubi Truck
The Musubi Truck hired me to help develop their existing branding. I developed an abbreviated Brand Guide for them dialing in their brand’s color palette, typography and primary imagery.
The goal was to stay in the brand’s minimalist lane while portraying more personality. To do this, I made a monochromatic color palette for the brand and allowing the fonts and art to provide the personality/voice while keeping the brand messaging very clear and intentional.
Brand Guide Development and Menu Design for The Musubi Truck.
The Feed Our Keiki program was made by The Musubi Truck to supply food to kids in need during school breaks, after feeding over 1700 kids in 2 months the program was made year-round instead of the original intent to cover kids when they can’t get school lunch.
Primary business Logo, my rendition of actual truck in my style. The other trucks are for the different flavors of musubi offered, I chose to stick with the truck theme while catering each truck/name to the them of the menu item.
Printed Menu on side of food truck from design displayed above.
Full Shot of truck with menu.
Shot of Menu with Feed Our Keiki flier in window.